The most challenging and time-consuming part of SEO is link building. This is especially true for small and medium-sized businesses. Backlinks are vital because they connect you to the world at large. A strong backlink profile tells search engines that your site is legitimate, contains pertinent information, and is trusted by other websites. Without backlinks, your Continue Reading
Just when we thought spring was in the air, Mother Nature sent more snow our way. Take this time to snuggle up at your desk and plan ahead for the busy spring and summer months ahead. When it comes to online marketing, planning ahead is imperative to ensuring you run a successful and effective campaign Continue Reading
Let’s start off with the basics: What is a guest blog and why should you care? Simply put, it’s an article that an individual writes on a website they have no affiliation with. As a result, they don’t receive payment for the content like a freelance writer normally would. The reason people choose to participate Continue Reading
When you first start your business, there is a laundry list of things to do…and most of these cost money. A lot of money, in some cases. Register your business name with the local government = money. Business cards = money. More minutes on your phone = money. Heck, ?a new tie, a decent desk Continue Reading
You might think that search engine optimization (SEO) is a technique that only benefits blogs and content-driven websites. You’re not the first person to believe that, but don’t let your misconceptions affect the potential of your e-commerce sites. Even though your web store is for selling goods and services, it still contains content and thus Continue Reading
For local businesses, SEO requires a different strategy than e-Commerce or national and multinational businesses. All efforts must be more localized, optimizing ranking factors like Google My Business, citations and name, address, phone (NAP) listings, customer reviews, and more. Below are a few simple factors to monitor and analyze to help boost your local SEO Continue Reading
In today’s digitally tethered society, businesses depend on accumulating client reviews online as a means of demonstrating that they can be trusted, inevitably driving traffic and sales. However, encouraging clients to write reviews in the first place can be a frustrating process. That being said, there are several ways you can encourage a higher review Continue Reading
Christmas is coming, and what better time to think about rewarding a hard-working SEO in your life than right now. You know who we’re talking about — the one who stares at Google Search Console for hours at a time while rocking back in forth in their chair, the one who rolls into the office Continue Reading
If you run a Facebook account for your business, Facebook Insights should be your best friend. This handy tool allows you to analyze and learn loads about the demographics of your page, and how well your posts are performing. A solid understand of your page demographics will allow you to post valuable content for your Continue Reading
If you’ve spent any time studying conversion rate optimization (CRO) for your Shopify store, you’ve probably heard experts discussing complex tactics like A/B testing, user testing, and multivariate testing. All of these practices can be helpful and can lead to huge increases in conversions, the problem is most of the experts who publish the studies Continue Reading
